Cookies are small strings of text that the Website sends to the user's terminal, where they are stored to be retransmitted to the same Website the next time the user visits it. Cookies may be first-party (added by Positive Studio) or third-party. Cookies are useful because they enable the Website to recognise the User's device and enable him to navigate its pages, saving users' preferences and improving their user experience. They are also able to ensure that the advertising displayed online is better suited to the user and relevant to his interests.
In general, cookies can be blocked at the global level, but this would impact use of the Site. All the latest browsers allow users to modify cookie settings. They will normally be found in the browser's "options" or "preferences" section. To find out how to set them, users can refer to the following links:
The online help files provide information about how to manage cookies using other browsers. If this information is insufficient, refer to the browser's "Help" function for more details.
When a user visits the Website, the Company passively collects data via cookies and other technologies such as Internet tags, web beacons and navigation data collection tools. These data are mainly used for the following purposes:
1. to assess, analyse and improve the Website's activities, (technical cookies strictly necessary for the functioning of the Website itself);
2. to manage, protect and improve the Website, its functions and the systems; (technical cookies strictly necessary for the functioning of the Website itself);
3.for a better understanding of the preferences of visitors to the Website;
4.to identify server problems (technical cookies strictly necessary for the functioning of the Website itself);
5.compile aggregate statistics on use of and trends on the Website;
6.to help to customise the user's experience on the Website;
7.to advertise other Internet sites; and
8.to customise offers and draw the customer's attention to other products and services of interest to him.
The Website also contains third-party cookies. The table which follows lists these third parties, the purposes of the cookie and the link for managing consent with the relevant third party.
Google AdWords, Marketing https://support.google.com/adwords/answer/2407785?hl=en