Privacy Policy

Privacy Policy

Positive Studio, based in Corso Roma 179, 71121 Foggia, Italy, is the data controller. This policy explains how the company processes personal data collected via its website (www.buranalab.com) in compliance with the Italian Privacy Code (D.Lgs. 196/2003) and the European General Data Protection Regulation (GDPR) (Regulation 679/2016).

1. Types of Data Processed

Positive Studio collects the following types of data:

  • Personal and contact information (e.g., provided when creating an account).
  • Purchase data (e.g., items bought via the website).
  • Browsing data collected via cookies (see the Cookies Policy).
  • Data submitted via contact requests, participation in promotions, or surveys.

No health or sensitive data is processed under Article 9 of the GDPR. Data of minors is managed in compliance with Article 8 of the GDPR and with parental or guardian consent where necessary.

2. Data Usage

The data is processed for the following purposes:

  1. Contractual Purposes: Managing accounts, purchases, services, and legal defense in disputes.
  2. Legal Obligations: Compliance with legal and regulatory requirements.
  3. Business Interests: Mergers, acquisitions, and other corporate transactions.

With explicit user consent, Positive Studio also processes data for:

  • Marketing: Sending promotions and updates via email, SMS, or other channels.
  • Profiling: Analyzing preferences and habits to tailor marketing strategies.

Some non-sensitive data (e.g., spending history or product categories) may be processed under legitimate interest to improve services.

3. Legal Basis for Processing

  • Data processing for contractual or legal purposes is mandatory. Refusal to provide data for these purposes prevents access to the website and its services.
  • Data processing for marketing and profiling purposes is voluntary and requires prior consent.
  • Processing under legitimate interest is conducted in a balanced manner to protect user rights.

4. Data Protection Measures

Data is processed using both electronic and paper tools, with security measures to protect against unauthorized access, loss, or misuse. Unnecessary data is anonymized or deleted.

5. Data Sharing

Data may be shared with:

  • Selected third-party service providers (e.g., hosting, payment processing, shipping, fraud prevention).
  • Financial institutions for payment operations.
  • Authorities when legally required.

These parties are contractually obligated to use the data exclusively for the specified purposes.

6. International Data Transfers

Data may be transferred within and outside the EU. For non-EU transfers, Positive Studio ensures appropriate safeguards are in place, as outlined in Articles 44-46 of the GDPR. Users may request further details or copies of their data stored abroad.

7. User Rights

Users can exercise the following rights at any time:

  • Access, correct, delete, or limit the use of their data.
  • Withdraw consent for marketing or profiling.
  • Object to processing and request data portability.
  • File complaints with data protection authorities.

Requests can be sent to: info@buranalab.com.

8. Data Retention

Data is retained for specific periods:

  • Contractual data: For the contract duration + 10 years.
  • Marketing and profiling data: For up to 7 years after the last user interaction.
  • Legal compliance data: As required by law.

Once these periods expire, data is deleted, anonymized, or aggregated.

9. Data of Minors

The website is not intended for users under 18. When services involve minors, data is processed only with parental or guardian consent.

10. Updates to the Privacy Policy

Positive Studio may update this policy in response to regulatory changes. Users will be notified in advance, and the latest version will always be accessible on the website.